Drop in Twitter Users Statistically Significant
Maybe Miley Cyrus was on to something, or perhaps she started a trend. But whatever the reason, Twitter’s rapid rise appears to have to turned into a downward tumble , according to data provided to eMarketer by Nielsen. We’re not talking about just a few Twitter users leaving the service. According to Nielsen, traffic to Twitter slid 27.8 percent between September and October, dropping from 26.2 million unique visitors to 18.9 million. Nielsen’s numbers were perhaps the most dramatic, but other research firms also noted a decline.
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