Online Holiday Shopping Jumps 5%
Wednesday, December 30th, 2009
ComScore yesterday blessed us with a data dump on holiday shopping, and the bottom line: e-commerce racked up $27 billion in sales , a five percent jump over last year. (That, by-the-by, averages out to $88 for every man, woman, and child in the United States.) ComScore’s total encompasses the period November 1 to December 24. Narrowing it down a bit, Black Friday to Christmas Eve, sales grew about 3.5 percent–after adjusting for the additional shopping days this year. The biggest sellers, naturally, were electronic items, which showed a 20 percent growth over last year. Big winners were large retailers, who were able to out muscle smaller vendors by offering free shipping, and who did a fair bit of hustling on social-networking sites.
For the full story, go to Maximum PC


